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Here's the crazy

Posted by VdoCity Sunday, October 9, 2011
When I wrote my article entitled "One more thing ..." in August after the news that Steve Jobs was formally resigned as CEO of Apple, I knew that sooner or later have to be monitored. Unfortunately, it ended up being faster.

While the reaction following the resignation of Jobs was powerful, the reaction to his death has been nothing short of amazing. Ex-employees, colleagues, celebrities, opponents - including the President of the United States paid tribute. But again, the most fascinating group of people showing their support are those who do not know, Steve Jobs. It is ordinary people who simply used and loved their products.

Tweets, Facebook messages, blogs, etc, which flows from around the world have been a unifying force. It happens that in London now, and travel in a tube on the day after his death, I heard several conversations about Jobs emotional. I also met a complete stranger yesterday and when I said I was American, was the first thing he grew up. Even my mother sent me a message about it.

This kind of global unity that tends to occur when a celebrity dies important - Michael Jackson - because nearly everyone on the planet knows what they are. People always look for common bonds, and these are easier to establish. This is due to pop culture that pushes in the face for years if not decades. And the kind of fame that reach goes hand in hand with celebrity.

But Steve Jobs was not a celebrity - at least not in the traditional sense. Sure, he was famous, but he did not seek fame. Nor need it. The main goal of his career was not to sell their image. He was the head of a company.

When you feel that way, I think the reaction we're seeing their crossing points to something different. One of the elements, as I wrote about following his resignation, is the emotional bond that people have to Apple products. Because so much thought and attention is put on them, those who buy and use tend to value. And, like iPods, iPhones and iPads have come around Apple's user base has grown exponentially. Steve Jobs was the personification of Apple products - therefore, a strong connection.

But it is even deeper.

People have been writing about his deep sadness at the loss even though I've never met Jobs. And many of them have indicated they did not expect to feel this way. Thinking about it, I think this has to do with two things.

First, Jobs died young. Despite his illness ravaged his body and made him look much older than I was, Jobs was only 56 years old at the time of his death. The average life expectancy of men in the U.S. only about 76. For the world at large, is 67. To be fair, the ages are calculated at birth, but Jobs was also a multimillionaire with access to any doctor in the world that he would have wanted. It is simply a bad hand with cancer. And he stole at least 20 years on this planet.

But not only rob Jobs. That they have stolen too. That's why people who have not met the man care so deeply. Not only is his early death a sad story, it takes a man to be remembered as one of the greatest innovators, not only our time but of any era. And although you could certainly argue that someone like Michael Jackson contributed the greatest art in the world - he did - he had done nothing significant in nearly 20 years at the time of his death. Steve Jobs was at his best when it came to his office, when he died.

It's sad and frustrating to think about what's going to lose in terms of innovation over the next 20 years because Jobs would not be here. Even if you're not a fan of Apple, no one can argue that Jobs has transformed the industry and did much better. He was a true iconoclast.

And now we are in an age where technology is increasingly important in everyones life "on a daily basis. The fact that we have to go without the best minds in the field is, frankly, a little scary. Other will intensify. But there will never be another Steve Jobs. The world hurts to know that.

Many artists and geniuses are not appreciated in his day. It is only after death that his legend has been established. However, Jobs was appreciated and given due respect and before his death. This also plays in the outpouring of emotion that we see. Most people think that the world has lost a genius.

And now we have a lot of tools to talk about it in real time when it occurs. When Disney died, when Einstein died, people had to read about it in the newspaper the next day and then talk about it with people perhaps a dozen others that by chance the day after. It is difficult to establish a broader world that way.

Before that, it was difficult to know the meaning of a great person dies at all. Michelangelo was considered the greatest living artist of his time. But even if people in, say, China, had learned of his death, who have some idea who he was? Probably not.

I could say that Jobs is truly transforming the first figure to die in the age of technology transformation. Is someone talking about a thousand years. And the fact that he was a transformation in the technology only compounds the reactions to his death at this time.

In many ways, the video is perfect then reappeared just after Jobs. Is the original Apple "Think Different" commercial. In it, images of people during the 20th century transformation is shown as a narrator toast to them to change the world. In the version that aired on TV, the narrator is Richard Dreyfuss. But in the next version, the narrator is Steve Jobs.

The toast is:

This is for fools. The misfits. The rebels. A rioters. The round pegs in square holes. Those who see things differently. They are not fond of rules. And they have no respect for the status quo. Can be cited, according to them, glorify or vilify them. About the only thing you can not do is ignore them. Because things change. They push the human race. And while some may see them as crazy, we see genius. Because people who are crazy enough to think they can change the world, are the ones who do.

Maybe he did not know in 1997 when he recorded this, but it is absolutely, Steve Jobs, describing himself. He was crazy enough to think I could change the world. And he did.


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